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If our babies typically go through 3,800 diaper changes in their first 2.5 years, you can only imagine how many baby wipes you will use in that time! Needless to say, it’s important to choose the best wet towels for your little one.

Which brand of baby wipes is the best, you ask? That all depends on your family’s priorities and your individual baby’s needs. Here are five varieties to consider when shopping for moist towelettes.

1. Unscented Wipes

Scented wipes may appear to make a dirty job slightly more pleasant, but there’s nothing nice about what goes into your typical fragrance!

It’s widely known that synthetic fragrances used in many personal care products can irritate the skin. They often also contain phthalates—a group of chemicals that are endocrine-disruptors.

We recommend going with unscented baby wipes, especially if your child has any skin irritation. However, there are wipes on the market that use more gentle, plant-based fragrance, like calendula extract or lavender oil.

June View: Want to find a non-chemically scented product? Try Tidoo’s Calendula Wipes. They are free of chemical fragrance. Instead, they are soaked in a bio-lotion with calendula extract and aloe vera with a subtle, more neutral aroma.

Shopping for baby's first diapers? Here are 5 Things To Consider When Choosing A Diaper.

2. Reusable Wipes

If lowering your environmental impact is a priority for your family, the countless number of wet wipes you dispose of can be disconcerting!

One option is to use reusables. Cloth wipes create less landfill waste, are free of chemical ingredients and can be cost-effective.

However, like with cloth diapers, they may not always be the more eco-friendly option when you take into account irrigation, cloth manufacturing and, of course, laundering. And as with cloth diapers, consider using a laundry detergent that is both effective and free of harsh chemicals, as these will constantly come into contact with baby’s delicate areas.

Hong Kong baby girl wiping face with baby wipe]

One of baby wipes’ many uses

3. Eco-friendly Wipes

If you’re not ready to switch to reusable towels but still want to be more eco-friendly, another option is to buy disposables that are better for the environment.

These days there are many greener, chemical-free disposable brands available. Look for compostable and biodegradable wipes. Bamboo wipes, for example, are biodegradable and naturally hypoallergenic and antibacterial too!


June View: One of our favorite eco-friendly choices is Naïf’s Bamboo Wipes for baby. The wipes are made of 100% bamboo and hence, 100% biodegradable!

Even if a product is marketed as “hypoallergenic”, we recommend looking at the ingredient list for potential irritants, as this term is not regulated.

4. Baby Wipes For Sensitive Skin

Whether your child has eczema or sensitive skin, you may want to look for moist towelettes specially formulated for sensitive skin.

Aside from being fragrance-free, sensitive skin baby wipes are often also alcohol-free and free of any harsh chemicals that can irritate your baby’s skin. They are also the best baby wipes for diaper rash.

Even if a product is marketed as “hypoallergenic”, we recommend looking at the ingredient list for potential irritants, as this term is not regulated.

Alternatively, parents can try dipping cotton balls or pads in warm water or using cloth wipes instead.


June View: For those prone to skin issues, we recommend the brand WaterWipes. Containing only water and a drop of grapefruit seed extract, these are about the gentlest wipes you could use on your little one’s skin. Another product we love is Attitude Sensitive Skin’s fragrance-free wipes. Its dermatologist-tested formula contains no harmful industrial chemicals, plus the wipes are certified by the National Eczema Association and are EWG Verified.

Did You Know?

Scientists at Northwestern University suggest that the use of baby wet wipes and the failure to rinse soap off babies is contributing to the rise in childhood food allergies. They found that the top layer of skin can be disrupted by soap and soapy chemicals in some wipes. So, if a child carries genes which predisposes them to altered skin absorbency, contact with these chemicals can heighten risk that comes with exposure to food allergens.


~Journal of Allergy and Clinical Immunology, 2018

5. Chemical-free Baby Wipes

Even if your baby has no rashes, allergies or sensitivities, you may still want to consider baby wipes that are free of harsh chemicals.

Many mainstream baby wipe brands have been found to contain potentially harmful chemicals like parabens, phenoxyethanol, methylisothiazolinone, cocamidopropyl betaine and propylene glycol.

Given how often you use baby wipes, you may not want to expose your little one to even small amounts of these toxins on a daily basis!

Curious about the chemicals in conventional brands? Here are 6 Ingredients To Avoid In Baby Wipes.